Sun Chips were a triumph of marketing. I mean, don’t get me wrong, they taste good, and I’ve eaten my share of them, but at the end of the day they’re just empty carbs covered with salt, just like almost everything else on the chips aisle.
I don’t blame them for trying to position Sun Chips as a healthier alternative. You have to differentiate your product some way, and the ways in which Sun Chips differ from potato and tortilla chips don’t make for great ad copy.
“It’s the snack made from compressed wheat fragments that would otherwise go to waste!”
“It’s the perfect snack for the early ’90s! It’s half cracker, half chip! It’s a Crip!”
“The snack that’s corrugated, for increased longitudinal stiffness!”
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